The Screening Exchange Privacy Statement Effective 07/01/2005 Privacy Notice Table Of Contents: Our Commitment To Privacy The Information We Collect and How We Use It Our Commitment To Data Security Our Commitment To Children's Privacy How To Access Or Correct Your Information How To Contact Us BBBOnLine Privacy Program Our Commitment To Privacy Your privacy is important to us. To better protect your privacy we provide this notice explaining our online information practices and the choices you can make about the way your information is collected and used. To make this notice easy to find, we make it available on our homepage and at every point where personally identifiable information may be requested. The Information We Collect and How We Use It 1. Storage, processing and passing of personal data (a) Personal data are deemed to be any information pertaining to the personal or material circumstances of specific or ascertainable natural persons. The matters listed below are regarded as personal data. Before you can participate in our System, you must first register and enter some personal data. In the registration form to be completed by you, we ask for your name and your email address, among other things. The types of personal information collected at these pages are: First Name Last name Email address Phone Number Birthdate Gender Ethnicity Profession Zip code Parental status Highest level of education completed Total yearly household income before taxes Industry Frequency of movie attendance Favorite movie genre Movie type preference Viewer Choice Influence We collect, process and use this information for the processing and handling of your participation in the System. (b) In addition, we process and use your personal data on a permanent basis, insofar as you consent thereto, also for purposes of internal market research and the compilation of statistics. (c) Furthermore, we pass the data and information you provided in connection with the opinion surveys in which you participated on to our business affiliates in a manner that retains your anonymity form. (d) If you choose to invite a friend to join The Screening Exchange, we ask you to provide your name and the names and email addresses of the friends you wish to invite. We will automatically send an email to each of your friends letting them know that you have invited them to join. The names and email addresses of your friends will not be used for any purpose other than the sending of that invitation email and will not be used by us in any way after that email has been sent. 2. Information which is recorded during your use of The Screening Exchange (a) When you visit The Screening Exchange or participate in the System, our web servers may record the name of your Internet Service Provider (ISP), the website from which you visit us, and the date and the duration of your visit. This information serves first and foremost to assist in your navigation through our website and the System and is essentially deleted after the completion of your visit. (b) The data is also partially collected by so-called “cookies”, of which there are two kinds. Standard cookies are small data units, which are stored on the hard-drive of your computer. Most web browsers accept cookies automatically; however, your browser can be programmed in such a way that your computer will not accept cookies. You always have the option to deny the installation of a cookie on your computer. The Screening Exchange primarily uses the second type of cookie: so-called “session based cookies.” These are used by us for the navigational assistance described above in section 2(a) and are only stored in the working memory of your computer. This means that the cookie is deleted off of your computer after you close your browser. 3. Our principles for the processing of your data (a) Personal data and information are collected by The Screening Exchange only insofar as you have consented thereto and/or it is necessary for the use of our services. The latter is especially the case if you participate in the System. (b) In the event that we collect demographical data (age, gender, etc.) aside from your name and email address in order to compile interest profiles, this information will be used solely for the purpose of market research. We will only collect and process your personal data for market research and marketing if you have given us prior express consent. You may revoke your given consent at any time via email by contacting: support@thescreeningexchange.com. (c) The Screening Exchange will handle your personal data on a strictly confidential basis and will not forward your specific and individual data to third parties without your consent. The Screening Exchange stores your personal data only for as long as is necessary for the purposes stated in Number 1. (d) Should you wish to revoke your consent to the usage of your personal data, a simple memo or an email addressed to The Screening Exchange is sufficient. Our Commitment To Data Security To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we have put in place appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect online. Our Commitment To Children's Privacy Protecting the privacy of the very young is especially important. For that reason, we never collect or maintain information at our website from those we actually know are under 13, and no part of our website is structured to attract anyone under 13. How You Can Access Or Correct Your Information You can access all your personally identifiable information that we collect online and maintain by sending an email to support@thescreeningexchange.com You can correct factual errors in your personally identifiable information by sending us a request that credibly shows error. How To Contact Us Should you have other questions or concerns about these privacy policies, please send us an email at support@thescreeningexchange.com